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Crafting Effective Cover Letters

Welcome! In this module, we'll delve into the art of composing cover letters that grab the attention of prospective employers and enhance your job application.

What are Employers Looking For?​

Before diving into the intricacies of crafting a cover letter, it's essential to understand what employers seek in job applications. Employers typically look for candidates who not only possess the requisite skills and qualifications but also demonstrate enthusiasm, alignment with company values, and a clear understanding of the role they're applying for.

Reasons to Write an “Optional” Cover Letter​

While some job postings may designate cover letters as optional, there are compelling reasons to include one with your application. A well-crafted cover letter allows you to introduce yourself, showcase your personality and passion for the role, and provide insights into your qualifications that may not be evident from your resume alone. It also demonstrates professionalism and attention to detail, which can set you apart from other candidates.

Optimal Cover Letter Format​

A well-structured cover letter follows a specific format to ensure clarity and coherence. It typically includes the following sections:

  1. Header: Your contact information and the date.
  2. Salutation: Address the hiring manager by name if possible. If you're unsure, use a generic salutation such as "Dear Hiring Manager."
  3. Introduction: Start with a strong opening sentence that grabs the reader's attention and briefly introduces yourself and the position you're applying for.
  4. Body Paragraphs: Use 1-2 paragraphs to highlight your relevant skills, experiences, and accomplishments. Make sure to tailor your content to the specific job requirements and company culture.
  5. Closing: Conclude your cover letter with a courteous closing statement expressing gratitude for the opportunity and your enthusiasm for the role.
  6. Signature: End with your full name and signature (if submitting a physical copy).

How to Tailor Your Cover Letter​

Tailoring your cover letter to each job application is crucial for demonstrating your genuine interest in the position and aligning your qualifications with the employer's needs. To tailor your cover letter effectively:

  • Research the company and understand its values, mission, and culture.
  • Analyze the job description and identify key requirements and qualifications.
  • Highlight relevant skills, experiences, and achievements that match the job requirements.
  • Customize your language and tone to resonate with the company's ethos and the job's expectations.

How to Include the Job Description​

Incorporating elements of the job description into your cover letter can strengthen your candidacy and show the employer that you understand their needs. You can achieve this by:

  • Using keywords from the job description to demonstrate alignment with the role.
  • Addressing specific job requirements and explaining how your skills and experiences fulfill them.
  • Providing examples that illustrate your proficiency in areas highlighted in the job description.

How to Share Your Cover Letter​

When submitting your cover letter, follow the employer's instructions regarding the preferred format and method of submission. Common methods include:

  • Email: Attach your cover letter to the email as a PDF or Word document. Include a brief message in the body of the email to introduce yourself and express your interest in the position.
  • Online Application Systems: Some employers use online application systems where you can upload your cover letter along with your resume. Follow the instructions provided on the application portal.
  • Physical Mail: If applying by mail, print your cover letter on professional letterhead paper and send it in a business envelope along with your resume.

Remember to proofread your cover letter carefully before submission to ensure it's free from errors and presents you in the best possible light.